Category

Commercial: Product

Location

photo studio london

Gear

canon r5

Description

Launching the Mercedes e-bike alongside a AMG GT. Hoisting the cameras up the overhead gantry wasn’t an easy task, (caged ladders not big enough for you and the rigs) with the cramped and slightly disorientating feeling but I knew that height gained would accentuate my vision - the lights pulsing to replicate a forward trajectory through the lane marking of the ‘tron-esq’ electric road. The strong use of colour comes from the need to replicate and inform the brand colours, balancing scale and mass of the car and the slim profile of the bike was complex not to overpower the other.

Photographer

matt ben stone

Social Media

Instagram: @mattbenstone

Twitter: @mattbenstone

Facebook: @mattbenstone

Website: www.mattbenstone.com

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