Endurance — Everlast Concept Campaign
Category
Commercial: Product
Location
Meow Studios Edinburgh
Gear
Nikon z7 II, 35mm lens,
Description
This image was produced as part of a concept campaign for Everlast, created to capture the brand’s identity of grit, strength, and resilience. Photographed in studio on a Nikon Z7II with 35mm, I used hard key lighting with side fill to emphasise the textures of sweat, spray, and glove impact. The visible branding of the gloves and mouthguard was intentional, embedding Everlast directly into the story of the moment. Water mist was introduced to amplify the atmosphere of endurance and intensity, positioning the image as both a portrait of the athlete and a commercial asset that reflects the core values of the brand.
Photographer
Nicholas MIllson
Social Media
Instagram: https://www.instagram.com/nickmillsonphotography
Website: www.nickmillson.com
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