Category

Commercial: Product

Location

Basingstoke, Hampshire

Gear

Nikon D850 & Elinchrom lighting

Description

Bombay Sapphire - Ai-Da Limited edition bottle artwork. This product shot was to illustrate a limited edition, product design artwork. Ai-Da is the world's first ultra realistic humanoid robot artist. Without the robot to model in the shot, I wanted to show a combination of artificial intelligence and raw creativity. I started with the ‘real’ elements - an artists palette and paint brushes alongside the product, I then shot and comped onto the palette a circuit board to give the impression of a digital palette. I also added a slight pixelated tone to the background in an attempt to blur the lines some more between reality and digital AI.

Photographer

Stuart Freeman

Social Media

Instagram: sfreeman_hype_studio

Twitter: @hypephotography

Website: www.hypephotography.co.uk

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