Ai-Da
Category
Commercial: Product
Location
Basingstoke, Hampshire
Gear
Nikon D850 & Elinchrom lighting
Description
Bombay Sapphire - Ai-Da Limited edition bottle artwork. This product shot was to illustrate a limited edition, product design artwork. Ai-Da is the world's first ultra realistic humanoid robot artist. Without the robot to model in the shot, I wanted to show a combination of artificial intelligence and raw creativity. I started with the ‘real’ elements - an artists palette and paint brushes alongside the product, I then shot and comped onto the palette a circuit board to give the impression of a digital palette. I also added a slight pixelated tone to the background in an attempt to blur the lines some more between reality and digital AI.
Photographer
Stuart Freeman
Social Media
Instagram: sfreeman_hype_studio
Twitter: @hypephotography
Website: www.hypephotography.co.uk
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