Category

Commercial: Product

Location

Edinburgh

Gear

Canon 5D Mk IV, 50mm macro

Description

I shot the new OnePlus 8T phone for technology publication CNET.com. As an editorial product image, I knew I needed to create an image that was eye-catching, would grab the reader's attention and would suit the aesthetic of the device itself, but that wasn't so outlandish in its set dressing or styling that it would draw attention from the article it was being used with. I'm really happy with the balance I achieved in this image. I used paper backgrounds to create a top-down shot, colour-matching the blue with the blue of the phone, and mixing that with a beautiful soft pink that complements it well. To add just an extra creative touch, I raised the phone away from the surface, allowing me to cast a hard shadow with my bare-bulb light that would give the subtle impression of the phone floating. The image was used on CNET's homepage, social channels and within their articles to great effect. Settings: 1/400, f5, ISO 500

Photographer

Andrew Lanxon

Social Media

Instagram: BatteryHQ

Twitter: BatteryHQ

Website: http://www.lanxonphotography.com

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